The visitor signal layer. Anonymous behavior. Real-time intent.

Skip "What's your email?" — the chat widget knows who they are before they type.

engine.on('visitor.identified', event => {
  const visitor = event.detail;
  window.Intercom('boot', {
    app_id: 'YOUR_APP_ID',
    email: visitor.email,
    name: visitor.name,
    company: { name: visitor.company }
  });
});

Enterprise companies see enterprise pricing. Developers see API features. Managers see analytics.

engine.on('visitor.identified', event => {
  const visitor = event.detail;
  if (visitor.company_role?.match(/engineer/i))
    highlightFeatures(['API', 'SDK', 'Webhooks']);
  else if (visitor.company_role?.match(/manager/i))
    highlightFeatures(['Analytics', 'SSO', 'Reports']);
});

"Before you go, Sarah..." — personalized offers by name, company, and role. Suppress for existing customers.

document.addEventListener('mouseout', e => {
  if (e.clientY < 0 && visitorData) {
    showModal({
      title: `Before you go, ${visitorData.firstName}...`,
      message: `Demo for ${visitorData.company_role}s`
    });
  }
});

Feed identity into every analytics tool at once. Connect anonymous sessions to known users.

engine.on('visitor.identified', event => {
  const v = event.detail;
  gtag('set', 'user_properties', {
    user_id: v.id, company: v.company
  });
  analytics.identify(v.id, { email: v.email });
  mixpanel.identify(v.id);
});

Auto-create leads on identification. Update existing leads with engagement data. Zero manual entry.

app.post('/visitor_details', async (req, res) => {
  const visitor = req.body;
  const existing = await conn.sobject('Lead')
    .find({ Email: visitor.email });
  if (existing.length)
    await conn.sobject('Lead').update({...});
  else
    await conn.sobject('Lead').create({...});
  res.json(visitor);
});

Pricing page 3x with no signup? Send help. High engagement, no demo? Auto-invite. Came back after 30 days? Welcome back.

app.post('/visitor_details', async (req, res) => {
  const journey = await getJourney(req.body.id);
  if (journey.pricingViews >= 3)
    await sendEmail('pricing-help', req.body);
  if (journey.engagement > 80)
    await sendEmail('demo-invite', req.body);
  if (journey.daysSinceLastVisit > 30)
    await sendEmail('welcome-back', req.body);
});

Your server is in the loop. Look up the visitor in your own DB, merge your data, send it back to the browser.

app.post('/visitor_details', async (req, res) => {
  const visitor = req.body;
  const record = await db.query({
    email: visitor.email
  });
  res.json(record);
  // merged data → delivered to browser
});

Visitor identified? Ping your sales team with full context — name, company, role, what page they're on.

squid.on('visitor.identification.created',
  async event => {
  await axios.post(slackWebhook, {
    blocks: [{
      type: 'header',
      text: { text: `New lead: ${event.profile.email}` }
    }]
  });
});

Wire in your own databases, CRM, auth system, or ML models. You control who the visitor is.

squid.on('visitor.identification.initialized',
  async event => {
  const identity = await myLookup(event.signals);
  if (identity)
    squid.identify(event.meta.user_id, identity);
});
// Auth0, Stripe, Shopify, Firebase, your DB...

Every identification fires an event. Send it to Salesforce, Snowflake, Kafka, Zapier, or your own microservices.

squid.on('visitor.identification.created',
  async event => {
  // Send to any destination
  await syncToSalesforce(event);
  await pushToSnowflake(event);
  await triggerZapier(event);
});